国开管理英语4边学边练答案unit6

选择题

　　1. What does the term "SWOT" stand for in SWOT analysis?

　　 A. Strength, Weakness, Opportunity, Threat

　　 B. Strong, Weak, Opportunity, Tough

　　 C. Systematic, Workable, Outstanding, Tactical

　　 D. Successful, Wise, Organized, Thriving

　　 Answer: A

　　 Explanation: SWOT stands for Strength, Weakness, Opportunity, Threat, which represents the four elements of SWOT analysis.

　　2. Which of the following is not a characteristic of a good mission statement?

　　 A. Specific

　　 B. Measurable

　　 C. Achievable

　　 D. Realistic

　　 Answer: C

　　 Explanation: A good mission statement should be Specific, Measurable, Achievable, and Realistic, but Achievable is not one of the characteristics.

填空题

　　3. A ___________ analysis examines internal factors that may influence the success of a company.

　　 Answer: SWOT

　　 Explanation: SWOT analysis examines Strengths, Weaknesses, Opportunities, and Threats.

　　4. The ___________ is a document that outlines an organizations mission, vision, and values.

　　 Answer: mission statement

　　 Explanation: The mission statement is a concise statement that communicates the purpose of an organization and what it aims to achieve.

判断题

　　5. (True/False) PESTLE analysis examines external factors that may impact a business.

　　 Answer: True

　　 Explanation: PESTLE analysis looks at Political, Economic, Social, Technological, Legal, and Environmental factors that may affect a business externally.

　　6. (True/False) A good vision statement is vague and ambiguous.

　　 Answer: False

　　 Explanation: A good vision statement should be clear, inspiring, and guide decision-making within the organization.

论述题

　　7. Discuss the importance of conducting a SWOT analysis for a business.

　　 Answer: Conducting a SWOT analysis allows a business to identify its internal strengths and weaknesses, as well as external opportunities and threats. This provides valuable insight into the current state of the business and the external environment it operates in. By understanding these factors, the business can develop strategies to leverage its strengths, address its weaknesses, capitalize on opportunities, and mitigate threats, ultimately leading to informed decision-making and improved performance.

　　8. Explain the difference between a mission statement and a vision statement for an organization.

　　 Answer: A mission statement outlines the purpose of an organization, its primary objectives, and the stakeholders it serves. On the other hand, a vision statement describes the desired future state of the organization, providing a clear picture of what the organization aims to achieve in the long term. While a mission statement focuses on the present and what the organization does, a vision statement focuses on the future and what the organization aspires to become.

　　In conclusion, understanding the concepts of SWOT analysis, mission statements, vision statements, and other strategic management tools is essential for effective business planning and decision-making. These tools provide valuable frameworks for evaluating both internal and external factors, guiding organizations towards their goals and ultimately contributing to their success.

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